New Delhi, India, June 8: Mobis India Limited, the trusted Global Strategic Partner for Hyundai Genuine Parts & Accessories, has launched its nationwide campaign, “Ask for Genuine, Ask for Hyundai Mobis,” aimed at increasing customer awareness about the importance of choosing genuine automotive parts and protecting against counterfeit alternatives.
Following the successful rollout of the campaign in 2024 and 2025, the initiative has effectively connected with customers and key stakeholders across the automotive sector. It helped generate strong awareness about the significance of using genuine parts. Continuing this effort in 2026, the latest phase is designed to be more engaging and far-reaching, with enhanced focus on digital platforms, service touchpoints, and the broader automotive ecosystem. The objective is to deepen customer understanding and reinforce the habit of selecting Hyundai Genuine Parts, helping customers make informed decisions during every vehicle service and repair interaction.
Customer safety and trust remain among the company’s highest priorities. Customers who are well informed are more likely to make better decisions and avoid the risks associated with counterfeit automotive components.
Empowered customers contribute to safer journeys and sustained vehicle performance over the long term. Hyundai Genuine Parts by Mobis India are engineered in accordance with the standards and specifications of Hyundai Motor Group and are developed to meet original manufacturing standards. These parts offer Safety, Quality, Reliability, Durability, and Guaranteed Fitment for Hyundai vehicles. Through this awareness campaign, the company aims to encourage greater confidence among customers when choosing Hyundai Genuine Parts every time.
Sharing his views on the initiative, Mr. Lee Myeong Jae (Head of After Sales Parts Business Division at Mobis India Limited) stated that the campaign reflects the company’s continued commitment to customer safety, while emphasizing that trust remains a fundamental aspect of Mobis India’s vision. He further noted that the initiative seeks to educate Hyundai vehicle owners about the dangers associated with counterfeit parts while highlighting the long-term value of choosing Hyundai Genuine Parts.
He also added that Mobis ensures all genuine parts undergo rigorous quality testing to deliver durability, safety, and seamless compatibility with Hyundai vehicles. He encouraged customers to remain vigilant and consistently verify the authenticity of parts to ensure reliable performance and complete peace of mind.
About Mobis India
Mobis India Limited is a wholly owned subsidiary of Hyundai Mobis Co. Ltd., based in South Korea. The company focuses on autonomous driving, connectivity, and electrification technologies with the aim of becoming a leader in the era of smart mobility. Through its expertise in three modular automotive components—chassis, cockpit, and front-end systems—Mobis India works to make driving safer and easier while offering service parts solutions designed to effectively meet customer requirements.
Mobis India supplies after-sales parts and accessories through its network of Hyundai Authorized Dealers and authorized distributors across India.
The strength of Mobis India’s after-sales parts business lies in the seamless integration of its forward and backward supply chain solutions, vendor base, pan-India dealer and distributor network, and end customers. Supported by global expertise, Mobis India has enhanced its dealer and distributor network into a highly efficient and sustainable ecosystem with the goal of delivering world-class service quality to Hyundai customers. For further information, please visit www.hyundaimobisin.com.